Beats, Culture & Healing
Avenue Beats is more than music—it’s a movement.
Founded by DJ and producer Paul-James Velleca, Avenue Beats blends the classic sounds of the 70s, 80s, and 90s with fresh creativity to bring timeless energy to every mix and production. With roots in hip-hop, R&B, freestyle, and electro, Avenue Beats is dedicated to keeping the culture alive while pushing it forward.
Beyond the music, Avenue Beats is about balance, wellness, and living in harmony with the earth. Alongside creating soundtracks that move the soul, Paul-James also shares his knowledge of natural remedies and holistic living—because true rhythm starts from within.
Mission: To inspire, uplift, and connect people through music and natural wisdom—creating a community where beats, healing, and culture thrive together.